Find out what your dirt can actually do.
Independent self-storage feasibility studies. We verify every competitor's rates and occupancy by phone — not by scraping their websites — so you know what the market is really doing before you commit.
37years building self-storage
600,000square feet developed
0projects we develop, broker, or own
Everyone will tell you it's going to be great.
The seller, the broker, the builder, your brother-in-law. They're not lying — they just aren't the ones writing the check. And the newer answer, an instant report generated from scraped website data, is worse: it reports the posted rate and calls it a market.
A posted rate is a marketing number. What a facility will actually quote you on the phone, what they're giving away to fill units, and how full they really are — that takes a phone call.
We make the calls.
“A number of people say, oh yeah, it’s going to be great, it’s going to be great. Being a little skeptical — I know the area, but I can’t tell you whether it’s going to be a blazing success or whether it’s not.”
The Ground-Truth Method
Three questions, asked in order. The ground answers first; the math confirms it.
demographics
Does demand exist here?
Population and household density in each ring, renter-occupied housing, and median household income. Storage follows people who are moving and people with disposable income. If neither is here, nothing else matters.
ground truth
What is the market telling us?
We pull every competitor's posted rates, then call each facility as a customer to confirm what they actually quote, what they're giving away, and how full they are. High occupancy paired with deep concessions is not a healthy market — it's a market buying its occupancy. That distinction only shows up on the phone.
supply gap
Is there room to build?
Unmet demand measured against occupancy-adjusted supply, not gross square footage. A large unmet-demand number on paper often shrinks once you account for what's genuinely available and where the market wall sits. We'll tell you when the flattering number is the wrong one.